The One Punch Can Kill Campaign is aimed at preventing senseless violence among young people and stopping them from making split-second decisions that could ruin their lives or the lives of others.
It targets ‘Generation Y’ using modern media and technology and informs today’s youth that acts of violence can have very serious and damaging consequences.
Research shows young men between the age of 15 and 25 are the most likely to be assault victims or offenders.
One Punch Can Kill is the result of recommendations from the Government’s Youth Violence Task Force, which called for a targeted media strategy to send home the message of anti-violence.
The slogan ‘One Punch Can Kill’ is a reminder of the shocking reality that simple acts of violence can have tragic consequences.
Assault can steal your future and your actions could result in negative impacts on your family; your employment; overseas travel, the guilt of taking another person’s life and could possibly result in a criminal record.
Victims of assault don’t always walk away with just a bruise. Permanent disability, ongoing care by family and friends, employment and future prospects taken and the inability to travel overseas can all result.
It is hoped by outlining these harsh realities for young people that they will reconsider their behaviour and choose to live a life without violence.
The third phase of the campaign is currently underway, with all Queenslanders given the opportunity to have their say on campaign advertising. To submit your ideas, vote on your favourite advertising concepts, or to simply find out more about the cause, click on the logo to the right to access the site.
One Punch Can Kill focuses on a positive message of choosing options, and empowers young people to consider the consequences of their decisions, such as whether to fight or walk away.
Paul Stanley of the Matthew Stanley Foundation, and the Queensland Homicide Victims’ Support Group are among many key supporters who encourage the community to get behind the campaign to stop the violence that is ruining young lives.
All young people deserve to have a good start in life. Acts of violence can damage both victims’ and offenders’ chances of a positive future. One Punch Can Kill focuses on changing the attitudes of those people who are involved in violence in the hope that it will become a universal view that violence is not ok.
The “One Punch Can Kill” message also goes hand in hand with the Party Safe Program.
All Queenslanders are encouraged to get behind the message.
RIP Matthew Stanley - victim of a One Punch/Coward Punch
RIP Cole Miller - victim of a One Punch/Coward Punch